Director Dag & Nacht at Podimo | Speaker | Presenter



Helene van Santen
Innovative, strategic leader with over two decades of experience in the media industry. As the current director of Dag & Nacht at Podimo, I am focussed on the growth of the label, strengthening commercial opportunities and further developing the range of successful podcasts, which engage and inspire our loyal audience.
In my previous role as editor-in-chief I led several magazine brands, including Margriet, one of the largest and most influential women's weekly magazines in the Netherlands. I have a proven track record of delivering exceptional results and driving innovation. I have succesfully led the digital transformation of Margriet, with the significant growth of the online reach (which almost doubled in two years time) as the main result. Under my direction, Margriet won the Cross Media Brand of the Year 2023 and Mercur Magazine Brand of the Year 2022. I was personally honored with the Mercur Editor-in-chief of the Year 2020.
In the media, I am often sought after as an expert on topics related to feminism and leadership. This is not only due to my many years of leadership experience in the media industry, but also because of my deep social engagement. With great enthusiasm, I have presented at events (such as the Margriet & Libelle Winterfair) and have been the host of several online series on Libelle TV and Kek Mama TV. I was also the co-host of the Kek Mama podcast "Mama doet ook maar wat."
I grew up in the multicultural area of Amsterdam-Zuidoost and have lived for short periods in Montreal, Paris and London for my studies. These experiences have given me a broad perspective on the world. In my free time, I mainly chase after my twins, practice boxing, eat (too much) chocolate, cheer for Ajax, and enjoy listening to Enrique Iglesias as my guilty pleasure.
“With her infectious enthusiasm, Helene ensures that a story resonates. You can sense that she has delved into the subject, dares to speak sincerely about it, and makes it relatable with self-deprecating humor. As a guest, you feel welcome and taken seriously. Thanks to her experience as an editor-in-chief of various women's magazines, she knows exactly what women need as a pep talk."
Vivian Slingerland, presenter
“Helene spoke passionately during the 24-hour show of the 'Oud Geleerd Jong Gedaan' Foundation about the portrayal of aging in the media. She captivated both the younger and older audiences. Highly recommended to book her as a speaker!"
Enny van Erkel, founder/CEO 'Oud Geleerd Jong Gedaan' Foundation
"Helene's energy is inexhaustible, and both her enthusiasm and her laughter are infectious. They set everyone in motion. She knows what she wants, always strives for the highest possible outcome, and is undeterred by anything or anyone. What's not to love?"
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Eline Olde Kalter, marketing manager - former brand manager of Kek Mama
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